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Diet Coke

Put Perfect On Ice

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‘Put Perfect On Ice’ launches a new creative platform for Diet Coke: we all need to take a well earned break from the relentless pursuit and pressure of modern day perfectionism. In the ad we see our hero relentlessly struggling to compete with a ‘perfect’ version of herself until she gives herself a break and puts her perfect on ice.

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Television
TV
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Recipe

BFI Building,
5th floor,
21 Stephen Street,
W1T 1LN

0207 268 6440

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© 2019 Recipe Advertising Ltd, Company No. 04615124. All Rights Reserved.

nākd

Mind. Blown.

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When you discover a nākd bar, you’re discovering the holy grail of taste, goodness and variety.
It’s enough to blow your mind!
The TV campaign brings to life the astonishing sensation of eating a nākd bar, in a dramatic, explosive way.
The TVC was part of a wider, integrated ‘Mind. Blown.’ marketing and PR campaign which included in-store promotions, PoS, PR, sampling & social.

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Strategy
Light-bulb
Big Idea
Television
TV
Pictures
Content Creation
Clap-board
Production

Recipe

BFI Building,
5th floor,
21 Stephen Street,
W1T 1LN

0207 268 6440

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© 2019 Recipe Advertising Ltd, Company No. 04615124. All Rights Reserved.

Frontier

Have Some Front

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It takes some front to choose free beer over work.
To mark the rebranding of Frontier lager and drive meaningful awareness, this social campaign encourages people to adopt the Frontier spirit – boldly ditch the mundane and opt in to a free beer, every Friday, during work hours….

Recipe

BFI Building,
5th floor,
21 Stephen Street,
W1T 1LN

0207 268 6440

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© 2019 Recipe Advertising Ltd, Company No. 04615124. All Rights Reserved.

888sport

Naysayers

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The second chapter in our 888sport ‘TAKE ‘EM ON!’ series focuses on the Naysayers.

We realised that the new crop of betting customers don’t just want to silence the cocky sports star, but also all the other distractions – mates, bookies and even their own self-doubt.

The ad ends on the message to bet with confidence and to “back yourself – always.”

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Strategy
Light-bulb
Big Idea
Television
TV
Pictures
Content Creation
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Production

Recipe

BFI Building,
5th floor,
21 Stephen Street,
W1T 1LN

0207 268 6440

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© 2019 Recipe Advertising Ltd, Company No. 04615124. All Rights Reserved.

Fuller’s London Pride Unfiltered

Pride Loves Pride

OOH
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Pride Loves Pride

London Pride Unfiltered craft keg beer and Pride in London are the perfect partnership: a young and vibrant brand reaching out to an audience that has often been overlooked by traditional brewers. The bespoke branded ‘Pride Loves Pride’ features an imaginative out of home campaign, promotions, and specially-designed point of sale in Fuller’s pubs along the route of the parade. We created loads of opportunities to join in and support the ongoing efforts of Pride in London and establishing the brand as one that is always in celebration of the LGBT+ community.

OOH
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Pictures
Content Creation

Recipe

BFI Building,
5th floor,
21 Stephen Street,
W1T 1LN

0207 268 6440

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© 2019 Recipe Advertising Ltd, Company No. 04615124. All Rights Reserved.

Coca Cola

Icon

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 Coinciding with the launch of the sugar levy, our task was to remind people of the enduring magic of Classic Coca-Cola. And in doing so, reassure them that the formulation – the taste they know and love – would not change.
The nation-wide campaign is running across OOH, digital and press, with key landmark sites across London, making it practically unmissable.

 

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Integrated Creative
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Content Creation
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Recipe

BFI Building,
5th floor,
21 Stephen Street,
W1T 1LN

0207 268 6440

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© 2019 Recipe Advertising Ltd, Company No. 04615124. All Rights Reserved.

Birds Eye

Waffly Versatile 2018

Television
TV
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Waffly Versatile 2018

We wanted to reconnect people with Birds Eye Potato Waffles, by modernising a classic and making it relevant in their lives again.
We did this by playing with the nostalgia from the original ad (that jingle!), and showing how Birds Eye Potato Waffles have grown up and can work with modern food ingredients and culture. The new advert is on Facebook, Instagram, Pinterest, ITV Player, Sky OnDemand and 4OD.

Television
TV
Pictures
Content Creation
Clap-board
Production

Recipe

BFI Building,
5th floor,
21 Stephen Street,
W1T 1LN

0207 268 6440

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© 2019 Recipe Advertising Ltd, Company No. 04615124. All Rights Reserved.

Blue Dragon

Keep Exploring

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Keep Exploring

Following our strategic repositioning of the Blue Dragon brand, here’s our TV campaign to support our brand idea: Keep Exploring. We follow our hero as she journeys through modern Asia – exploring the sights, sounds and most importantly, the flavours and smells of its wide ranging cuisine. Guided at each stage by the Blue Dragon logo before recreating those dishes at home.

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Strategy
Light-bulb
Big Idea
Integrated Creative
Television
TV

Recipe

BFI Building,
5th floor,
21 Stephen Street,
W1T 1LN

0207 268 6440

Social

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© 2019 Recipe Advertising Ltd, Company No. 04615124. All Rights Reserved.

Nurofen

Winter Campaign

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Television
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nurofen-media

Up To 8 Hours Relief

A cross-media campaign to communicate the ‘Lasts up to 8hrs’ message for Nurofen Cold & Flu Relief.

This campaign is running through the winter months on TV, OOH and press and highlights to consumers that even though it is the season of colds, by taking Nurofen, you feel the relief from a cold/flu for the full working day (8hrs).

Slideshow-chart
Strategy
Light-bulb
Big Idea
Integrated Creative
Television
TV
Clap-board
Production

Recipe

BFI Building,
5th floor,
21 Stephen Street,
W1T 1LN

0207 268 6440

Social

@recipelondon
@recipelondon
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© 2019 Recipe Advertising Ltd, Company No. 04615124. All Rights Reserved.

Coca Cola

New Flavours Launch

Integrated Creative
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New Flavours Launch

To help support Coca Cola’s strategic push towards new flavours of their low or no sugar alternatives, we created a central bank of product shots and a toolkit to support the launch.

This content will be used across multiple platforms including OOH, POS and online in 2018.

 

 

 

Integrated Creative
Clap-board
Production

Recipe

BFI Building,
5th floor,
21 Stephen Street,
W1T 1LN

0207 268 6440

Social

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© 2019 Recipe Advertising Ltd, Company No. 04615124. All Rights Reserved.

St John Ambulance

C.A.R.E

59%
of those reached are now defib. ready
300k
views
4m
impacts
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Strategy
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Iphone
Digital Solutions
Community Management
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sja-media

C.A.R.E For A Heart

Thousands of families feel the impact of cardiac arrest each year. If more people knew what to do, they would be ready to act and more lives could be saved. The C.A.R.E. for a Heart campaign aims to get the nation prepared to act if faced with sudden cardiac arrest.

Through our four animated videos we feature different animated characters that make complex first aid easy to understand and put into practice. We do this by teaching the four simple steps of C.A.R.E: Closest defibrillator, Arrest, Resuscitate and Early defibrillation. Knowing how to C.A.R.E. is the easiest way to save a loved one’s heart.

As a result, 59% of those reached are now defib. ready.  There were over 300,000 views, 4 million impacts and 361 pieces of coverage.

 

Slideshow-chart
Strategy
Light-bulb
Big Idea
Iphone
Digital Solutions
Community Management
Clap-board
Production

Recipe

BFI Building,
5th floor,
21 Stephen Street,
W1T 1LN

0207 268 6440

Social

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© 2019 Recipe Advertising Ltd, Company No. 04615124. All Rights Reserved.

Gaviscon

The Ghost Of Christmas Past

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The Ghost Of Christmas Past

 

 

A Christmas OOH campaign with ‘A Christmas Carol’ concept. Reminding consumers that if their rich festive lunch haunts them by way of heart burn and indigestion this Christmas, to take Gaviscon for relief.

This was implemented across all central London underground stations as cross track 12 sheet billboards.

 

 

 

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Strategy
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Recipe

BFI Building,
5th floor,
21 Stephen Street,
W1T 1LN

0207 268 6440

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© 2019 Recipe Advertising Ltd, Company No. 04615124. All Rights Reserved.

Schweppes

The Ultimate Mixer

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The Ultimate Mixer

An integrated campaign including TV, online and OOH across the UK to support this iconic brand’s biggest campaign for over a decade.

Being squeezed from premium brands like Fever Tree and cheaper priced own label, we needed to deliver a very clear, single minded message: that we are the ultimate mixer.

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Strategy
Integrated Creative
Television
TV
Clap-board
Production

Recipe

BFI Building,
5th floor,
21 Stephen Street,
W1T 1LN

0207 268 6440

Social

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© 2019 Recipe Advertising Ltd, Company No. 04615124. All Rights Reserved.

Birds Eye

#SOLIDARITEA

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#SOLIDARITEA

The Daily Mail chose to insult mummy bloggers, and used fish fingers as the symbol of laziness to beat them with. Cue an opportunity for a massive online backlash and a show of #Solidaritea support from Birds Eye.

Viewed over 2 million times on social, reaching over 3.7 million uniques, Birds Eye found a new tone of voice for the brand and true brand position – as an ally to all hard working and fun loving parents.

Light-bulb
Big Idea
Community Management
Pictures
Content Creation

Recipe

BFI Building,
5th floor,
21 Stephen Street,
W1T 1LN

0207 268 6440

Social

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© 2019 Recipe Advertising Ltd, Company No. 04615124. All Rights Reserved.

Veet

The Only Way Is Beauty

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Strategy
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Television
TV
Clap-board
Production
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The Only Way Is Beauty

When hair removal giants Veet partnered with one of ITV’s most popular shows The Only Way Is Essex, we were tasked with creating the sponsorship idents.
We set the creative in an abstract, quirky world with tongue-in-cheek metaphors and striking visuals, combining the cheekiness of the Essex cast and the nonchalant confidence of a Veet girl.
The outcome?  “Me Me Me”. After all, Veet is all about pampering yourself and the TOWIE girls (and lads) do it very well.

 

Slideshow-chart
Strategy
Light-bulb
Big Idea
Television
TV
Clap-board
Production

Recipe

BFI Building,
5th floor,
21 Stephen Street,
W1T 1LN

0207 268 6440

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© 2019 Recipe Advertising Ltd, Company No. 04615124. All Rights Reserved.

Birds Eye

The Fish Fingers Sandwich Awards

26m
Over 11 million people reached on social and total PR reach of 26 million
7.2%
Fish Finger sales increased by 7.2%
Number 2 trend on Twitter (behind Trump!)
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Big Idea
Integrated Creative
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Content Creation
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Re-building the latent love the public has for Birds Eye through breathing new life into an old-favourite – the fish finger.

Light-bulb
Big Idea
Integrated Creative
Community Management
Pictures
Content Creation
Clap-board
Production

Recipe

BFI Building,
5th floor,
21 Stephen Street,
W1T 1LN

0207 268 6440

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© 2019 Recipe Advertising Ltd, Company No. 04615124. All Rights Reserved.

888casino

European brand re-launch

overarching thought
brand repositioning
pan european awareness
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Strategy
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Integrated Creative
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Content Creation
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Online casinos all look, feel and talk the same – we had to change this.

Casinos always depict the win. Yet when we researched our audience it turns out that it’s the anticipation of the win that releases the most endorphins. Anticipation or suspense is the most enjoyable, exciting part of gambling – and therefore the part to focus on.

the masters of suspense

However, to fulfil our brand ambition of the master of suspense, we had to make people actually physically feel it in our communications. If they felt the buzz in 30 seconds, they would be more likely to pay us a visit.

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Strategy
Light-bulb
Big Idea
Integrated Creative
Pictures
Content Creation
Clap-board
Production

Recipe

BFI Building,
5th floor,
21 Stephen Street,
W1T 1LN

0207 268 6440

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© 2019 Recipe Advertising Ltd, Company No. 04615124. All Rights Reserved.

888sport

European brand re-launch

63%
increase in revenue​ since launch​
49%
​increase in pre tax profits since launch​
awarded Marketing Campaign of the Year
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Strategy
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Integrated Creative
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Sports betting is an incredibly competitive and cluttered marketplace. So, in order to stand out, 888sport had to resonate with something more emotional than just great offers.

Our research uncovered that our audience were craving an opportunity to indulge their suppressed competitive nature. And that we could be that outlet.

introducing the sport of betting

So we repositioned sports betting as a sport in itself – moving our audience from being merely spectators who celebrate sports stars, to being players who celebrate beating them.

TAKE ‘EM ON! embraces and enables this healthy love of competition. It invites our audience to get involved in all the action.

Slideshow-chart
Strategy
Light-bulb
Big Idea
Integrated Creative
Pictures
Content Creation
Clap-board
Production

Recipe

BFI Building,
5th floor,
21 Stephen Street,
W1T 1LN

0207 268 6440

Social

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© 2019 Recipe Advertising Ltd, Company No. 04615124. All Rights Reserved.

Smartwater

A big brand thought

5m
unit cases sold in 2015
20%
over targets – from combined campaigns
ran out of water – demand outstripped supply
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Strategy
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Integrated Creative
Community Management
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Content Creation
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Our challenge was to increase awareness and make smartwater appeal to a broader audience unlocking exactly what ‘smart’ meant for both us and our customers.

We found that ‘smart’ has the unique ability to find simplicity in the complex – a simple water, from a complicated process.

Cue ‘life distilled’ – simplifying the complex for the discerning minds.

Slideshow-chart
Strategy
Light-bulb
Big Idea
Integrated Creative
Community Management
Pictures
Content Creation
Clap-board
Production

Recipe

BFI Building,
5th floor,
21 Stephen Street,
W1T 1LN

0207 268 6440

Social

@recipelondon
@recipelondon
facebook.com/recipelondon

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© 2019 Recipe Advertising Ltd, Company No. 04615124. All Rights Reserved.

Energizer

A new approach to social media

5%
market share increase YOY from 2014 - 2015
8%
engagement rate rise in 3 months
Slideshow-chart
Strategy
Iphone
Digital Solutions
Community Management
Pictures
Content Creation
Clap-board
Production
scroll

Our challenge was to make people care about a techy brand in a low interest sector.

So we stopped talking to customers about what we put into the batteries and started talking about what they get out of them.

Moving from rational, product led communications to emotional engaging content, full of genuine, compelling human truths.

Slideshow-chart
Strategy
Iphone
Digital Solutions
Community Management
Pictures
Content Creation
Clap-board
Production

Recipe

BFI Building,
5th floor,
21 Stephen Street,
W1T 1LN

0207 268 6440

Social

@recipelondon
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facebook.com/recipelondon

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© 2019 Recipe Advertising Ltd, Company No. 04615124. All Rights Reserved.

St John Ambulance

Integrated approach to behaviour change

Period: 1 month

1.7m
views on Facebook
500k
views on training videos
6k
training courses booked
Slideshow-chart
Strategy
Integrated Creative
Pictures
Content Creation
Clap-board
Production
scroll

Our challenge was to give ‘Save a Life September’ bigger reach and greater resonance.

To make sure we emotionally engaged with such a broad spectrum of future life savers we knew it was necessary to make the campaign fun and to give greater reach we linked ‘Save a life September’ with ‘Back to school’.

While school teaches a lot, first aid still isn’t on the syllabus. Why don’t you learn a lesson for life?

Slideshow-chart
Strategy
Integrated Creative
Pictures
Content Creation
Clap-board
Production

Recipe

BFI Building,
5th floor,
21 Stephen Street,
W1T 1LN

0207 268 6440

Social

@recipelondon
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facebook.com/recipelondon

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© 2019 Recipe Advertising Ltd, Company No. 04615124. All Rights Reserved.

Pregnacare

Rational to emotional positioning

13%
increase in market share
87%
market share
cemented position as market leader
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Strategy
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Big Idea
Television
TV
Pictures
Content Creation
Clap-board
Production
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Our challenge was to create an effective new TV campaign for Pregnacare knowing that mums feel overwhelmed by the amount of contrasting information on their journey through pregnancy and parenthood.

We moved away from the purely rational product benefits to a more emotionally compelling narrative.

By understanding the journey we became their most trusted, consistent companion through each and every step.

Slideshow-chart
Strategy
Light-bulb
Big Idea
Television
TV
Pictures
Content Creation
Clap-board
Production

Recipe

BFI Building,
5th floor,
21 Stephen Street,
W1T 1LN

0207 268 6440

Social

@recipelondon
@recipelondon
facebook.com/recipelondon

Site Map

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© 2019 Recipe Advertising Ltd, Company No. 04615124. All Rights Reserved.