Frontier
Have Some Front
888sport
Naysayers
The second chapter in our 888sport ‘TAKE ‘EM ON!’ series focuses on the Naysayers.
We realised that the new crop of betting customers don’t just want to silence the cocky sports star, but also all the other distractions – mates, bookies and even their own self-doubt.
The ad ends on the message to bet with confidence and to “back yourself – always.”
Fuller’s London Pride Unfiltered
Pride Loves Pride
Pride Loves Pride
London Pride Unfiltered craft keg beer and Pride in London are the perfect partnership: a young and vibrant brand reaching out to an audience that has often been overlooked by traditional brewers. The bespoke branded ‘Pride Loves Pride’ features an imaginative out of home campaign, promotions, and specially-designed point of sale in Fuller’s pubs along the route of the parade. We created loads of opportunities to join in and support the ongoing efforts of Pride in London and establishing the brand as one that is always in celebration of the LGBT+ community.
Coca Cola
Icon
Birds Eye
Waffly Versatile 2018
Waffly Versatile 2018
We wanted to reconnect people with Birds Eye Potato Waffles, by modernising a classic and making it relevant in their lives again.
We did this by playing with the nostalgia from the original ad (that jingle!), and showing how Birds Eye Potato Waffles have grown up and can work with modern food ingredients and culture. The new advert is on Facebook, Instagram, Pinterest, ITV Player, Sky OnDemand and 4OD.
Blue Dragon
Keep Exploring
Keep Exploring
Following our strategic repositioning of the Blue Dragon brand, here’s our TV campaign to support our brand idea: Keep Exploring. We follow our hero as she journeys through modern Asia – exploring the sights, sounds and most importantly, the flavours and smells of its wide ranging cuisine. Guided at each stage by the Blue Dragon logo before recreating those dishes at home.
Nurofen
Winter Campaign
Up To 8 Hours Relief
A cross-media campaign to communicate the ‘Lasts up to 8hrs’ message for Nurofen Cold & Flu Relief.
This campaign is running through the winter months on TV, OOH and press and highlights to consumers that even though it is the season of colds, by taking Nurofen, you feel the relief from a cold/flu for the full working day (8hrs).
Coca Cola
New Flavours Launch
New Flavours Launch
To help support Coca Cola’s strategic push towards new flavours of their low or no sugar alternatives, we created a central bank of product shots and a toolkit to support the launch.
This content will be used across multiple platforms including OOH, POS and online in 2018.
St John Ambulance
C.A.R.E
C.A.R.E For A Heart
Thousands of families feel the impact of cardiac arrest each year. If more people knew what to do, they would be ready to act and more lives could be saved. The C.A.R.E. for a Heart campaign aims to get the nation prepared to act if faced with sudden cardiac arrest.
Through our four animated videos we feature different animated characters that make complex first aid easy to understand and put into practice. We do this by teaching the four simple steps of C.A.R.E: Closest defibrillator, Arrest, Resuscitate and Early defibrillation. Knowing how to C.A.R.E. is the easiest way to save a loved one’s heart.
As a result, 59% of those reached are now defib. ready. There were over 300,000 views, 4 million impacts and 361 pieces of coverage.
Gaviscon
The Ghost Of Christmas Past
The Ghost Of Christmas Past
A Christmas OOH campaign with ‘A Christmas Carol’ concept. Reminding consumers that if their rich festive lunch haunts them by way of heart burn and indigestion this Christmas, to take Gaviscon for relief.
This was implemented across all central London underground stations as cross track 12 sheet billboards.
Schweppes
The Ultimate Mixer
The Ultimate Mixer
An integrated campaign including TV, online and OOH across the UK to support this iconic brand’s biggest campaign for over a decade.
Being squeezed from premium brands like Fever Tree and cheaper priced own label, we needed to deliver a very clear, single minded message: that we are the ultimate mixer.
Birds Eye
#SOLIDARITEA
#SOLIDARITEA
The Daily Mail chose to insult mummy bloggers, and used fish fingers as the symbol of laziness to beat them with. Cue an opportunity for a massive online backlash and a show of #Solidaritea support from Birds Eye.
Viewed over 2 million times on social, reaching over 3.7 million uniques, Birds Eye found a new tone of voice for the brand and true brand position – as an ally to all hard working and fun loving parents.
Veet
The Only Way Is Beauty
The Only Way Is Beauty
Birds Eye
The Fish Fingers Sandwich Awards
Re-building the latent love the public has for Birds Eye through breathing new life into an old-favourite – the fish finger.
888casino
European brand re-launch
Online casinos all look, feel and talk the same – we had to change this.
Casinos always depict the win. Yet when we researched our audience it turns out that it’s the anticipation of the win that releases the most endorphins. Anticipation or suspense is the most enjoyable, exciting part of gambling – and therefore the part to focus on.
the masters of suspense
However, to fulfil our brand ambition of the master of suspense, we had to make people actually physically feel it in our communications. If they felt the buzz in 30 seconds, they would be more likely to pay us a visit.
888sport
European brand re-launch
Sports betting is an incredibly competitive and cluttered marketplace. So, in order to stand out, 888sport had to resonate with something more emotional than just great offers.
Our research uncovered that our audience were craving an opportunity to indulge their suppressed competitive nature. And that we could be that outlet.
introducing the sport of betting
So we repositioned sports betting as a sport in itself – moving our audience from being merely spectators who celebrate sports stars, to being players who celebrate beating them.
TAKE ‘EM ON! embraces and enables this healthy love of competition. It invites our audience to get involved in all the action.
Smartwater
A big brand thought
Our challenge was to increase awareness and make smartwater appeal to a broader audience unlocking exactly what ‘smart’ meant for both us and our customers.
We found that ‘smart’ has the unique ability to find simplicity in the complex – a simple water, from a complicated process.
Cue ‘life distilled’ – simplifying the complex for the discerning minds.
Energizer
A new approach to social media
Our challenge was to make people care about a techy brand in a low interest sector.
So we stopped talking to customers about what we put into the batteries and started talking about what they get out of them.
Moving from rational, product led communications to emotional engaging content, full of genuine, compelling human truths.
St John Ambulance
Integrated approach to behaviour change
Period: 1 month
Our challenge was to give ‘Save a Life September’ bigger reach and greater resonance.
To make sure we emotionally engaged with such a broad spectrum of future life savers we knew it was necessary to make the campaign fun and to give greater reach we linked ‘Save a life September’ with ‘Back to school’.
While school teaches a lot, first aid still isn’t on the syllabus. Why don’t you learn a lesson for life?
Pregnacare
Rational to emotional positioning
Our challenge was to create an effective new TV campaign for Pregnacare knowing that mums feel overwhelmed by the amount of contrasting information on their journey through pregnancy and parenthood.
We moved away from the purely rational product benefits to a more emotionally compelling narrative.
By understanding the journey we became their most trusted, consistent companion through each and every step.