Once upon a time in her native Auckland, Briar could catch the ferry to work. But now she’s left Hobbiton she has to slum it underground with the rest of us orcs. Bringing experience from global agencies, Briar has covered Pepsico, Castrol and Fonterra Global, so if it’s liquid, she’s probably covered it. Or floated on it, as she coached the New Zealand junior sailing team at a few world championships between her work in ad land. Briar managed to tick off 30 countries before hitting 30, so she’s hoping to live to 195.
Chris (Foogs) came to Recipe as a self-shooting producer after cutting his teeth at the BBC. Following a stint directing commercials and idents for clients like GiffGaff, Scholl and Veet, he realised that directing was incredibly hard work and that being a creative was a much sweeter gig.
He now a resides as creative/word-guy and has partnered up with pictorial powerhouse Gladders, creating content for Smartwater, St John Ambulance, Ford, 888 and more. A career highlight was being trapped in a museum basement with David Attenborough during a power cut.
Shilps joins the GFX squad as our Head of Design. Her superpowers include branding, design, illustration, cookery and after parties. Having run the gauntlet of the design industry in New Delhi, Shilps brought her talents to the UK working across brands in sports, FMCG, fashion and the auto industry; from Nike to Avis. Shilpa spends her free time creating art on canvas as well as at Recipe and, as an actual inhabitant of Soho, lives only seconds away from the office. But somehow, the commute is still susceptible to delays…
Outside of agency life, Sapna spends her time being a mum, studying homeopathy, making clothing and listening to Ben Lukas Boysen. She’s also a fan of flamingos.
But, if there’s an iron fist inside the agency, it sits at the end of one of Sapna’s arms.
Our financial controller’s softly spoken nature belies an accounting style that brooks no argument. If you can hear a snapping noise, it’s probably just Sapna cracking the whip.
Janice has over 20 years experience of working on PR, marketing and new business. Before Recipe, she was head of communications for Leo Burnett London, growing the agency’s business and reputation. Working with clients such as McDonald’s, Always ‘Life A Girl’, Freeview, Karma Nirvana, NSPCC, Freeview and Kellogg’s the agency was the most awarded in the world in 2015. Prior to Leo Burnett, Janice worked for D’Arcy, working on award winning campaigns for anti-drink driving, NHS and child road safety. Outside of work Janice enjoys scuba diving and ballet. Yes, simultaneously.
Zack joins us all the way from Canadia where he has been building and growing brands since the age of 18, creating his first business while studying at McGill University. Since then he’s settled right in to the planning world, working with brands like The North Face, Subway, Nestea, the Toronto Maple Leafs, VICE and more. Zack is one of many Canadians to have chased a dream of playing professional ice hockey. He is also a retired DJ.
As fortune would have it, those are two skills we’re in constant need of.
Ali began working life within the Omnicom Network as a strategist for Interbrand, Siegel & Gale and Flamingo before moving into account management for Agency Republic and Claydon Heeley. In this time, he’s worked with brands like McDonalds, Lego, Tiger Beer, Bacardi, M&S, Royal Mail and 3 Mobile as both strategist and suit. Ali joined Recipe in 2014 to run the Coca-Cola account and became business director in 2015.
Considered some of the safest hands in the agency, Ali maintains their suppleness and strength through a daily routine of rock climbing and moisturising.
Adrian is the media planning and buying man at Recipe with over 25 years of experience of building brands through smart investments. He kicked off on the media-owner side, brokering multi-million pound deals before his dippy egg and soldiers, but he’s now kicking it agency-side and hasn’t looked back. Planning for growth and achieving KPI’s are his bread and butter now, and when he’s not eating those you’ll find him golfing, footballing, tennis-ing or leading (cubs). Much to his chagrin, he’s been officially designated as ‘too tall’ for bunk beds.
Sam’s first love? Music. Sam’s joint-first love? Trainers. These are natural prerequisites for account management, but his degree in Psychology is the cherry on the cake as he aims to read client’s minds.
Sam joined us from Global Team Blue, managing Ford and spent 2 years at U-Dox taking care of Adidas and Foot Locker. A crowning achievement was allowing Instagram to run away with rumours that Kanye West had joined Adidas after Sam was mistaken for Yeezy in a digital campaign.
Matt is Creative Director of the agency and responsible for the day-to-day creative output across all clients. Matt was previously creative lead at BMB. He has been a creative director at Grey and was a creative partner at BBH.
Throughout his career, Matt has created award-winning campaigns for brands including British Heart Foundation’s ‘Staying Alive’ featuring Vinnie Jones while at Grey London. During his time at BMB, he was responsible for high-profile work for Lucozade, Sony, Seat and for Audi, Vodafone, Mentos, Lynx, Surf, Johnnie Walker and Robinsons while at BBH.
Through his career, Dom has worked across nearly every sector and discipline, developing strategies for a number of brilliant brands including: Bentley, Samaritans, Coca Cola, Smartwater, Powerade, Birdseye, Blue Dragon, 888.com, Diet Coke, Pizza Express, St John Ambulance, Ford, Three Mobile and Vitabiotics to name a few. Dom loves spending way too much money on food, wearing black, delivering monologues and East London. He snowboards regularly and was once left in charge of a ski lift. No one died.
Since cutting his account teeth at BlueHive, Misha (male) worked at some of London’s top ad agencies, including JWT, Dare and Isobar, before making the switch to Recipe. He’s managed a number of global accounts along the way, including HSBC, Barclays, Ford and Mazda. Besides cars and money, Misha also has experience cross-sector, working on Nestle, Huawei, Sky, Birds Eye and Energizer. When not eating fish fingers, toffee fingers or batteries, he can be found playing football for his beloved Old Meadonians. Unfortunately, MIsha is also office fire warden.
Ross and his beard have been producing award-winning ideas for over 3 years. Together they’ve worked at agencies like VCCP, The Marketing Store and Duval Guillaume Modem. During their exploits, they’ve created work for McDonald’s, Carlsberg, O2, Coca-Cola and 888. Teaming up with Steve, they’ve now formed a power-triple and are set on reshaping the advertising landscape. Ross can be found eating Patty & Bun or wearing their merchandise. Never both at the same time – it confuses the staff.
Since graduating from the University of London in Software Engineering, Awais aka Liam (Gallagher), has done big things. A huge fan of web dev and mobile applications it’s Liam’s implementation of new technologies for big brands that make his ingredients irresistible.
Never seen without his oversized Beats headphones Liam is the undisputed ping pong powerhouse of Recipe HQ. Along with coding and ping pong, cricket is his other love and Jim wasted no time in recruiting his metronomic yet lethal medium pace for the local team.
Steven is an art director and one half of creative team ‘Stross’ (Steve & Ross). Working in advertising for 4 and half years, he’s served time with Saatchi & Saatchi and Iris Worldwide. Steven is an award winning creative working on brands from Pepsi Max to MINI. But his true favourite will always be… Brut. Yes it still exists, and yes it still smells like antiseptic.
Before advertising, Steve was a music producer and DJ, a gallery curator, events manager, builder and even a Highways Agency ‘stop-and-go’ boy.
He wasn’t allowed to have a whistle.
What started as an internship has now blossomed into an actual, full-blown job for Katie, despite her brother’s (one half of Stross™) protestations. Fresh faced from a degree in Spanish, she refuses to speak the language unless plied with tequila. As is vital for members of the accounts team, she spent a year living overseas and has a mild phobia of eggs. If you hear Craig David or laughter in the office, Katie is the most probable source and she continues to battle with her addictions to hummus and King Charles Cavaliers.
Becks hails from sunny Yorkshire, where tea is king. She combined her English Lit degree with salsa dancing and hanging out with famous footballers. Occasionally simultaneously. After an illustrious stretch at Disney, working her way up to Creative Lead, Becks bounced through the doors at Recipe, bright eyed and bushy tailed. When she isn’t nailing productions, talking incredibly loudly or knocking things over, Becks is an intrepid traveller, a lover of dogs (and people) and an unstoppable titan on the netball court.
Rea has been at Recipe for as long as she can remember, but before that people tell her she had an exciting journalistic career in radio and the written press.
Having run the gauntlet of account management and not only emerging unscathed but having built lasting relationships with our clients, Haji is now building the PR and comms aspects of the company.
Aside from sporting animal-prints and offering fashion consultation, Rea is also Vice Chairwoman of the British Association for the Reunification of the Parthenon Sculptures. (Aka Elgin Marbles.)
Matt joined the team in 2008; poached from an incredibly lucrative and highly successful career in short and feature film, BBC drama and corporate and commercial production. A career highlight for our bearded and bespectacled head of production was a BAFTA nomination for his short film “My darling wife”.
A devout Devonian, he stakes a claim to the ‘original’ pasty, not the cheap Cornish counterfeits. In another hotly contested assertion, Matt also insists that it’s cream first, then jam if you want to make a proper cream tea.
The debate continues.
Anna joins the accounts team straight from Durham Uni, where she was busy running a ski trip, fashion show, music night, pursuing a courtcase (details withheld), training for a marathon (twice … unsuccessfully) and somewhere along the way finding the time to slot in an English degree. Like many Suits before her, Anna suffers from a crippling phobia of ketchup, and an equally restrictive obsession with daytime tv. One year, 4 months, 2 weeks, 4 days and 8 hours abstinent from the Daily Mail sidebar of shame.
Anna (Gladders) is an award winning conceptual and strategic creative with a track record for crafting effective campaigns. She has worked at a number of above-the-line and through-the-line agencies for major brands including McDonald’s, Kellogg’s, Coca-Cola and Ford; creating content for TV, digital, out-of-home, in-store and beyond. She has sat on the Advertising Print Jury for the ADC*E awards in Barcelona. Anna loves all things crafty, especially lino-cutting, model-making and wire animal building. Anna hates talking about herself in the third person.
Dan was forging a successful career in TV at Channel 4, Sky and “the Beeb”, producing promos, news, documentary, sport and comedy when old friends Jim and Ed came knocking with the proposal of Recipe. He packed his bags and hasn’t looked back since. Dan can be found at Stamford Bridge watching his beloved Chelsea, on the golf course or occasionally a football pitch, competing desperately for amateur sporting honors. Married to a delightful girl who plies her trade at a “rival” Ad Agency, the competitiveness continues at home.
Sarah joins Recipe from Australia via MTV. Over the past 10 years, she has worked across a host of sectors including the arts, government, retail and FMCG. Past clients include Queensland Ballet, Brisbane Festival, Queensland University of Technology and Virgin Australia. She has worked on partnerships with brands in the UK including MTV, Nickelodeon, Sky Media, Coca-Cola and Public Health England. Trebs has a passion for the ginger persuasion and comes as a package deal with our resident editor, Mitch, whose hair colour is a point of constant debate. (It’s ginger.)
Ted was fresh out of university when he teamed up with his best pal Jim to form Recipe. A degree in binary code meant that in the early days, Ted handled everything technical and it’s his logical brain that makes him a great COO. He’s probably the only director of an advertising agency who’s played professional football and appeared on Teletext Final Score, even if he did go off injured after 60 seconds. Ted will be found most Saturdays running around a pitch or perfecting his drive.
Jim started Recipe (then GuerillaVision) back in 2004 with Ed and has overseen its growth to a top 10 independent creative agency. Passionate about building businesses and relationships, Jim embodies the attitude ‘never satisfied’. At the weekend, Jim is typically found in Chiswick either teaching juniors how to play cricket, at the allotment or playing with his 3 children. Alongside his duties as Recipe MD, he’s the 2017 IPAGS Captain and was the 2016 winner of the ECB’s ‘OSCA’ – ‘Outstanding Contribution to Cricket’ award.
Richard had a job instructing people how to fire sweetcorn husks out of a gas-cannon but, with limited career progression, he chose advertising instead. With an MA with creative writing, he managed a business support programme for entrepreneurs, which was like being like Nick off of The Apprentice with fewer weary asides to camera. He came to London for a slice of agency life, cutting his tweeting teeth on clients like Alfa Romeo and Jeep before joining Recipe to use his skills for Birds Eye and Energizer amongst others.